Design/concept

Selected work

Space is the limit: School project

HYPER ISLAND CLASS PROMOTION SITE

Space is the limit! Intro video Space messages statistics
Brief: Try to reach out to the thoughest target group in the world: creative directors of major advertising and digital agencies.
Background: Every class at Hyper Island makes their own promotion website. Interactive Art Director 2009 class, which I am a part of made Space is the limit.
Solution: Spaceisthelimit.com is the website that allows you to reach out with your message. In April 2009, in association with the Swedish Space Corporation in Kiruna, a rocket containing all the messages will take off into space – for real.
My role: I was part of the core team that came up with the concept. I was also involved in design and navigation development.
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Le Laboureur: School project

WEB CAMPAIN

Le Laboureur HQ Le Laboureur - create your mob! Le Laboureur - equip your mob! Le Laboureur - write your demands! Le Laboureur - send your mob! Le Laboureur released mob!
Brief: North Kingdom wanted us to create an online experience concept including storytelling and gameplay. The taskt was to make awareness about the french workwear brand Le Laboureur.
Background: Le Laboureur make traditional french workwear designed in the 19th century. This is exclusive quality clothing with high fashion potiential. You can only by them from the webshop.
Solution: The french labours are well known because of their courage and fighting spirit. The digital campain is about their story and the campainsite is their HQ. The campain includes flashmob-virals and an interactive "mob" which you can send to friends you want to affect.
My role: Art Director, Designer and animation/video supervisor.
Tools: Photoshop, Aftereffects and Flash.
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SVT Play: School project

INTERACTION DESIGN

SVT - web and mobile interface SVT - close up color scheme SVT - close up color mixer
Brief: Doberman gave us the assignment, to help SVT getting closer to their younger target groups. They wanted us to come up with research, analysis and a new prototype interface for SVT Play.
Background: SVT (Swedish Television) is having problem reaching the younger ones. This groups are leaving for commercial channels and SVT had to do someting.
Solution: A brand new user interface making it easier to navigate the wide range of material. Using colour schemes in an innovative way you will find shows more precisely.
My role: Concept development and designer.
Tools: Photoshop.
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Promotion site: School project

DESIGN

Promotion site - startpage Promotion site - showing message Promotion site - showing message
Brief: Create design sketches for our class promotion site spaceisthelimit.com.
Background: The design team had to come up with some different sketches and interface solutions.
Solution: Me and Henning Sillerud produced this proposal.
My role: Art Director and designer.
Tools: Photoshop and Cinema 4D.
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Maria: Young Swedish Design 2004 Award!

FASHION CAMPAIN

Awarded Art Direction Awarded Art Direction Awarded Art Direction Awarded Art Direction Awarded Art Direction Awarded Art Direction
Brief: Create a visual concept and design profile for a wonderful spring collection by the designer Maria.
Background: Maria was bored about all those mainstream mama clothes and came up with this nice "nature-punk" style. A collection made by a mix of secondhand pieces and natural textiles. Me and Anna Sporrong came up with the concept.
Solution: Putting the clothes in the nature surroundings and giving it a surrealistic touch. Visualizing the surrealistic and dreamy thing about carrying a baby or giving birth. Finding the right photographer was fundamental. We did.
My role: Art Director and designer.
Tools: Lots of tree branches, tulips and a drill machine.
Photographer: Åsa Tällgård.
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Motion

Selected work

Snowball: School project

SHORT

This will be replaced by flash
Brief: The guys Karl Nord and Erik Lindgren from Perfect Fools and Visual Art gave us this assignment. Create about 15sek motion including animation and live action video.
Solution: A short about a snowball who struggles for survival.
My role: Director, Editor, Photographer and Animator.
Tools: Aftereffects, Final Cut and Cinema 4D.
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Mixed motion: Different projects

MOTION & VIDEO COLLAGE

This will be replaced by flash
Background: I had a number of projects in different sizes and formats, so I decided to put them together in a collage. This is a collection of a TV commercial, visual for BON magazine show, visual for Puma Football event, school projects etc.
Solution: Motion, video, film in various technics. Digital vs analog.
My role: Concept, Art Director, Director, Photographer, Editor, Designer and Animator.
Tools: Aftereffects, Final Cut and Photoshop.
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Video

Selected work

The Girl: World Childhood Foundation Contest - Winner!

TV COMMERCIAL AIRED ON TV3/TV4/KANAL5/TV6/TV8/KANAL9 IN 2009

This will be replaced by flash
Brief: Create a 30 sek commercial on the subject "Let children be children".
Background: World Childhood Foundation announced this contest together with ICA. Me, Alicia Rissler and Fredrik Lund-Hansen sat down and wrote some ideas. We won and were happy to produce this ad.
Solution: A strong idea and great acting shot on RED.
My role: Concept, Art Director, Casting, Director, editing and production.
Tools: RED camera.
DoP: Ellen Kugelberg.
Special Thanks: Nils Friden at MPEG and Emil Gotthard.
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Featherweight: Sara Rumar

MUSICVIDEO

This will be replaced by flash
Brief: I was asked to do a "no budget" promo for swedish popsinger Sara Rumar
Background: Sara Rumar is an upcoming popsinger who has peformed at P3 Live and on TV shows.
Solution: A short story about a lonely bird. I got inspired from one of my earlier projects but put it in another context.
My role: Scriptwriter, Art Director, Director, Editor and Producer.
Tools: Sony HDV z1 and Final Cut.
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